Hello. I'm Louise.
Elevate Your Marketing Strategy with a Senior Marketer
I strive to create impactful marketing solutions and employ innovative strategies. With a wealth of professional experience and successful case studies, I am confident in my ability to drive business growth. My nano site offers an interactive experience, showcasing my expertise and achievements in marketing. To gain further insight into my background, please visit my LinkedIn profile.
Accreditations
Milestones of Excellence & Experience
As a professional in the marketing industry, it is important to have the proper accreditations to back up your skills and expertise.
Awards & Recognition
CIM qualified: Professional Marketing & Professional
Digital Marketing
Ranked 10th in 35 under 35 Professional Women in Business 2018
Judge at the Recruitment Marketing Awards 2019
Ranked 6th Campaign's Best Agency Places to Work Campaign 2021 - led application
Shortlisted for Mentor of the year 2018 through Swansea University School of Management
Placement Provider of the Year 2018 Winner at School of Management, SU
Collaborative Marketing Leader.
- Leadership and management of cross-functional teams
- Expertise in brand control and execution, utilizing BTC model for positioning
- Strong experience in PR and communications, including corporate communications and creative campaign writing and briefing
- Proven ability to create compelling value propositions and design guidelines with a design team
- Strong experience in lead generation activation and strategic brief writing, including tender and bidding writing
- Proficient in analytics and dashboard reporting, with a solid understanding of data-driven decision making
- Experience in managing corporate reputation, brand reputation and content marketing
- Proficient in B2B data marketing and utilizing the Brand Key model for analysis
- Expertise in competitor analysis, customer acquisition and engagement, and executing omni-channel campaigns across ATL and BTL media
- Experience with brand tracking and research, including qualitative and quantitative research
- Experience in SEO/PPC, programmatic advertising, media buying, and experiential marketing
Empowering Excellence:
Streamlining Marketing and Sales Operations
- Contributed to the agency being named a "Best Place to Work" in 2021
- Developed and launched an internal marketing training program (AC Academy) to improve internal skills and facilitate knowledge sharing among staff - looking at High Performing Teams, Communications & Leadership
- Delivered offsite quarterly strategy days to leverage partnerships cross departments and establish new teams
- Industrialised marketing by creating processes to support revitalising.
- Organisational restructure (Hub) to create one function team in one central point to bring efficienies and reduce expenditure.
- Oversee 13 individual brands at it's most servicing time.
- Created marketing roadmap per a brand agency.
- Established a robust award and accreditation process that led to recognition, raising reputation and strengthening existing client relationships.
hello@louiserengozzi.com
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